The sweetness and the taste of Fireball hide the liquor, you don’t even know you are drinking it.” “People like it because it goes down so easy. “The younger kids, it reminds them of the Atomic hot balls candy,” he said. 1 shooter, overtaking Jägermeister, a previous favorite. Owner Shaun McCarthy said the spirit has become his No. Stocked with two upside-down bottles of the bright amber booze, the machine keeps Fireball cold and easy to pour from a tap into disposable shot glasses stacked nearby. The Boston Brands of Maine bottling plant at 21 Saratoga St., Lewiston, which is owned by Sazerac, bottles the popular Fireball whiskey.Īt Dock Fore, a low-key watering hole on Fore Street in Portland, a Fireball dispenser holds a prominent place behind the bar. Tito’s Handmade Vodka is one competitor, but the biggest challenger is the spicy-sweet party beverage Fireball Cinnamon Whisky, whose total sales came close to Allen’s last year. The grip Allen’s has on Maine is still undisputed, but nationally popular brands are encroaching on its territory.
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